Abandon Cart Sequence: Our Actual Recovery Schedule

We operate 24/7 live chat teams for numerous stores, and a significant aspect of our sales strategy involves rescuing abandoned checkouts through live chat. Additionally, we’ve gained insights into many abandon cart sequences.

Abandon Cart Sequence Best Practices

Below are the best practices we have seen perform best across hundreds of clients:

• Day 1, within minutes, SMS- within a few minutes after someone abandons, send an SMS message with a link to their cart. Subtly let them know they can come back and complete the purchase if they got interrupted (no promo).
• Day 2, after 4 hours, email- if they haven’t converted from the SMS, send an email reminder with similar messaging around four hours later.
• Day 3 - The day after they abandon, send another email. But in this email include a call to action to chat with your team for any questions they have. This can perform really well since it turns an email into a live conversation. It also works well in the 1st email above.
• Day 4- 2 days later, send a final email with an offer of some sort, credibility such as product testimonials, and a deadline for your offer. This serves as an incentive for the visitor to complete the purchase.
• Day 5+ Move them into your content and offer sequence, like other email sequences. Also, target them with ads as part of your retargeting campaigns. You can consider the abandon cart sequence complete and shift to other tactics.

What type of sequence for SMS and email are guys using? Have you seen any massive impact with small changes? We found that layering in the SMS right after the abandonment (subtle not sales) can work really well.