Magic Alternative for Hiring an Executive Assistant
A HelpFlow executive assistant comes with QA on every deliverable for the first four weeks, a daily report, and a weekly review. Compare it with Magic.
What Magic sells
Magic sells dedicated remote assistants for executives and other roles, priced by the week and billed every four weeks with no contracts. Magic Teams starts at three assistants and adds a dedicated success coach.
Magic’s matching team puts forward a few candidates, and you interview them and choose. Magic says it handles everything from sourcing and hiring to training and managing your executive assistant. Its homepage adds weekly 1-on-1 coaching for your assistant and an account manager. The full-time plan includes Magic 24/7, a backup service for urgent tasks when your assistant is offline.
An executive assistant we recruit, train, and keep managing
Hired and managed by HelpFlow
We recruit, hire, and train your executive assistant. After onboarding, a dedicated success manager keeps managing them. The service grew out of the customer service operations we run for ecommerce brands.
Your work and your personal admin
Your assistant handles your email and calendar along with travel, expenses, and projects. Household admin like appointments and gifts is part of the service too.
A daily report and a weekly review
Your assistant sends an end-of-day summary of what was handled and what's waiting on you. Your success manager runs a weekly business review with you to adjust scope and priorities.
AI for drafts, people for judgment
We set up an AI brief of your inbox and calendar during onboarding. Your assistant uses AI for drafts and summaries and makes the judgment calls.
Why choose HelpFlow over Magic
Your first month with HelpFlow is structured around your week. We start with a five-minute interview and build an AI brief of your inbox, calendar, and open threads from it. Your assistant learns your priorities and contacts as the month goes on, and we QA every deliverable for all four weeks.
After onboarding, your assistant ends each day with a summary of what was handled and what’s waiting on your decision. Your success manager reviews scope and priorities with you every week, so the work you hand over keeps growing with you.
The service is built on the experience we gained running customer service operations for ecommerce brands, applied to the work on an executive’s desk. You can read how it has worked for a private lending company and for a merchandise company.
Magic and HelpFlow side by side
| Feature | HelpFlow | Magic |
|---|---|---|
| What you get | A dedicated executive assistant matched to your work style, recruited, trained, and managed by HelpFlow | A dedicated assistant you choose after interviewing candidates from Magic |
| Your first month | A five-minute interview, an AI brief of your inbox and calendar, and QA on every deliverable for the first four weeks | Hire in under a week |
| After the match | A dedicated success manager, a daily report, and a weekly business review | An account manager as your dedicated point of contact to Magic, plus weekly 1-on-1 coaching for your assistant |
| Commitment | Month-to-month | No contracts, cancel anytime |
| AI | An AI brief of your inbox, calendar, and open threads, set up during onboarding | Unlimited paid access to top LLMs and AI tools |
Source: getmagic.com, read October 6, 2026.
When Magic fits, and when HelpFlow does
Magic fits when you want to interview candidates and pick your assistant yourself, or when round-the-clock backup from its 24/7 team matters most.
HelpFlow fits when you want a structured first month with QA on every deliverable. It also fits when you’d like a daily report and a weekly review with your success manager as the way you keep track of the work.
Questions about switching
Who owns my assistant’s quality at HelpFlow?
Your success manager owns your assistant’s quality and continuity. During onboarding we QA every deliverable, and after that you and your success manager review the work every week.
What does HelpFlow’s onboarding ask of me?
You start with a five-minute interview about your priorities and the work most worth handing over. We build your AI brief from it and set up access to your email and calendar, and your assistant takes on more of your week as the month goes on.
Is my HelpFlow assistant dedicated to me?
Yes. Your assistant is matched to you specifically and learns your priorities and contacts along with your travel preferences and communication style.
Other comparisons
Month-to-month terms, with no lock-in.
Talk to us about an executive assistant
Fifteen minutes on a call is enough for us to map the work you want to hand off and tell you straight whether a HelpFlow assistant fits.