Covid19 Ecommerce Townhall: March 23, 2020 Recording
Explore the March 23, 2020 recording of the Covid19 Ecommerce Townhall. Gain insights on navigating challenges in e-commerce amidst the pandemic.
At the start of the Covid19 craziness in March, we organized a Covid19 ecommerce townhall with a panel of industry experts to discuss the emerging trends and impacts on eCommerce.
[Recording] Live Covid19 eCommerce Industry Townhall – March 23, 2020
Below is a brief snapshot of what was discussed:
- Paid media trends and strategies to manage your accounts during this rapidly fluctuating time.
- Considerations to focus mid / late funnel on conversion rather than top of the funnel prospecting efforts.
- Influencer marketing strategies, and the discounted rates Grayson and his team are seeing for solid influencers in the market.
- Inventory and logistics strategies to ensure your products continue to ship, or at a minimum to get ahead of any shutdowns at 3PLs etc.
- Strategic layoff strategies leveraging government funds to create a win win win for your employees, your business, and you as the owner.
Panelists:
We brought together a great panel of experts in a Covid19 ecommerce townhall with diverse perspective on what’s happening and how to best navigate the path forward:
- Grayson Lafrenz, CEO of Power Digital Marketing. Power Digital specializes in data-propelled digital marketing is a truly ROI-focused agency.
- Johnathan Dane, CEO of KlientBoost. KlientBoost specializes in digital advertising and conversion optimization for 100s of clients in diverse industries.
- Nathan Resnick, CEO of Sourcify. Nathan is an expert in ecommerce supply chains, with 10+ years of experience helping companies manufacture globally.
- Jon Tucker, CEO of HelpFlow. HelpFlow provides 24/7 live chat sales and customer service teams for 100+ eCommerce brands in a fully remote team structure.
Want to Continue to Explore The Topics?
We’ve continued the discussion of the eCommerce Town Hall topics here.
You can also browse through these interesting topics:
Want this kind of operating leverage on your desk?
HelpFlow runs managed customer support operations for ecommerce brands. Fifteen minutes on a call and we'll map your volume and gaps.