How Savvy eCommerce Stores Drive 50% of Their Annual Revenue on BFCM


It’s that time of the year again! Black Friday, Cyber Monday, and the lead up to Christmas can be a killer time of year for some e-commerce businesses. If you play your cards right, you can drive 50% of your revenue during this time and a big chunk of your annual profits. In this blueprint:

We will discuss the importance of starting your ads and email in early November and how to craft the perfect offer that’s great for your customers and healthy for your business.

We will also discuss the email and ad sequence to use specifically for Black Friday, Cyber Monday and the weeks leading up to Christmas. We will talk through how to maximize sales with upsells and granular retargeting.

You’ll see how to avoid the “Oh my God!” mistakes businesses make that cause their entire strategy to burn down due to website and systems issues.

And of course, how to nail customer service during this busy time.

Who created the BFCM Blueprint? Jon Tucker is the CEO and founder of HelpFlow. HelpFlow is a 24/7 done for you live chat team helping 100+ eCommerce stores drive more sales. Over 5 years with HelpFlow and 10 years before that running marketing for fortune 500 ecommerce brands, Jon has seen the inner workings of how to drive massive conversion rate increases in ecommerce.